Origami Emotions
Sustainable Design
For a luxury product experience, I developed a unique window display concept centered around the art of origami. Origami birds were thoughtfully incorporated into the design, creating a visually striking and playful display that resonated with the brand’s aesthetic while emphasizing elegance and creativity. Beyond the visual appeal, I successfully guided four brands to adopt sustainable materials for their displays and in-store props. This not only aligned with the growing demand for eco-conscious design but also enhanced the brands' commitment to sustainability. The result was a captivating, environmentally friendly display that elevated the luxury product experience while reflecting the brands' values and vision.
Clovia
Retail Experience
Clovia wanted their in-store experience to resonate with joy and inspiration while creating a safe space for their customers. I developed the tagline "Happy is my superpower" and designed a retail environment inspired by the customers' lifestyles. This cohesive brand identity was successfully implemented across all stores in India, resulting in a joyful and engaging shopping experience.
Layered Abyss
Concept Design
For the "Layered Abyss" pop-up experience, I designed a bold and immersive ambiance using vibrant colors and multiple layers to showcase accessories in a captivating way. The design not only attracted attention but also enhanced the overall customer experience by creating a visually striking and dynamic environment that encouraged exploration.
Only
Window Display Design
For the campaign "Only is about you – and only you!" I created a Diwali window display to align with the brand's identity of high-quality western fashion wear. By incorporating the Infinity Mirror concept, I added a festive touch with lights while staying true to the brand's image. The result was a bold and interactive display that engaged the target audience in Denmark, delivering a wow factor and boosting brand appeal.
Latin Quarter
Visual Language Strategy
For Latin Quarter, I developed a cohesive visual language and visual merchandising strategies that infused the brand with soul. From online presence to packaging and exclusive brand outlets, I provided comprehensive consultancy to create a retail experience that communicated effectively with customers through powerful visual cues.
To celebrate Easter, I launched a spring window display campaign featuring sustainable materials and life-size origami art. This design not only captured the essence of spring but also reflected the brand's commitment to sustainability, creating a fresh and captivating experience for passersby.
Hop On
Spring Window Display
Soul Tree
Holistic Brand Experience
For Soultree, I crafted a visual language that emphasized authenticity and well-being. Drawing inspiration from Ayurvedic principles and the Wabi-Sabi concept of balance and simplicity, I designed a store experience that fostered mindfulness and nostalgia, resulting in a holistic brand encounter focused on health, beauty, and wellness.
Style Vault
Product Experience Design
For an accessories brand, I designed a sleek pop-up display and storage mechanism called "StyleVault," which seamlessly combines functionality with aesthetic appeal. The design maximizes storage capacity while maintaining a visually engaging presentation, allowing products to be showcased elegantly without compromising on space efficiency. The result is a modern, versatile display that enhances both the brand's identity and the customer shopping experience.
Paint Your Personality
Acrylic Painting Workshop
In the "Paint Your Personality" acrylic painting workshop, I provided participants with the opportunity to express themselves through art. This creative and therapeutic experience allowed individuals to tap into their personal style and emotions, fostering self-expression in a fun and inspiring environment.
Adidas
Global Collaboration Experience
For Adidas, I contributed to a global collaboration campaign, conducting cultural behavior research to ensure the design aligned with diverse customer needs. With limited space available, I successfully delivered a creative solution that amplified the brand’s message and cultural relevance.
Sports Station
Multi-Brand Outlet Experience
For Sports Station, the objective was to create a seamless and adaptable brand experience for a multi-brand outlet, ensuring cost-efficiency while catering to stores with limited space. Challenge Statement How can we effectively present multiple brands and products through various touchpoints in a compact physical store setting? Thought Process I developed a visually striking and efficient visual language (VL) with modular mechanisms for windows, point of sale (POS), and in-store props. These adaptable mechanisms not only enhanced the store’s visual merchandising but also helped reduce costs by easily adjusting to seasonal changes and product updates. The Aftertaste After implementing the VL and visual merchandising strategies, Sports Station saw an 18% increase in footfall. The modular window displays and highlight zones provided better visibility for multiple brands, allowing simultaneous promotion of various products, boosting customer engagement and enhancing the overall store experience.
Done and Inspired
Goal Setting Workshop
In my monthly "Flinta Goal-Setting Workshop," I hosted sessions focused on creating goals and fostering self-accountability. This initiative helped participants define clear objectives, take charge of their personal growth, and maintain consistent progress toward their aspirations.
Uninhibited Luxury
Concept Design
"Uninhibited Luxury" is a concept that embodies lavish, passionate, and exuberant love. I created a brand experience driven by the Lover Archetype, inviting customers to embrace their desires and indulge in the beauty of intense emotions. The design reflected the allure of infatuation, providing a captivating and luxurious journey for those seeking connection and devotion.
Self Love
Social Media Campaign
In the 30-day "Self-Love Campaign," I encouraged participants to embrace their authenticity and promote self-love. Through daily prompts and activities, the campaign fostered a sense of self-worth and empowerment, helping individuals reconnect with themselves and cultivate positive habits of self-care.
APTA
Brand Identity
For APTA, a tech company focused on the intersection of software and business, I developed a visual identity centered on the brand's key characteristics: clarity, futuristic vision, and human-centric design. The brand aesthetic resonates with startups looking to automate systems and processes, aligning with emotions like trustworthiness and forward-thinking solutions.
My Migrant Mama
Business Coaching
My Migrant Mama wanted to figure out where they were headed and how to improve their communication and vision. Their challenge was to clarify their identity, both inside and outside the organization, and create a long-lasting, sustainable business model. They needed a detailed plan with clear goals to guide them forward. To do this, we first revisited why they started the business. Then, we focused on finding the brand’s true identity to build a solid business model. We also created a plan with measurable goals to track progress. In the end, we crafted a clear vision for My Migrant Mama: shaping the future of the migration narrative. Their mission became focused on authentic storytelling through products made by migrants, helping the community connect and work together toward this shared goal.
Swarovski
Brand Localization and Activation
Swarovski aimed to create an in-store and mall activation across their pan-India stores for the Festival of Lights—Diwali. The challenge was to adapt to cultural norms while staying true to Swarovski's brand identity and guidelines. To achieve this, we blended cultural elements from Indian art and traditions into the brand’s existing framework, ensuring the experience resonated with customers while maintaining Swarovski's premium image. The campaign focused on creating a strong emotional connection between the brand and its audience during the festive season. The result was a 15-25% increase in footfall and sales compared to the previous year. Swarovski also saw a positive shift in customer perception, with the brand becoming a popular gifting choice for Diwali.
Happy Pigeons
Social Media Strategy
Happy Pigeons wanted a social media strategy that felt more personal, authentic, and value-driven. Their goal was to connect more deeply with their community and grow their engagement from 400 to 6,000 people in just three months. To achieve this, we focused on capturing the emotions and values that Happy Pigeons brought to its members—highlighting the sense of community, collaboration, and support that made the space unique. We crafted content that told real stories and showcased the genuine experiences of those who used the space. As a result, Happy Pigeons saw a huge boost in social media engagement, reaching over 6,000 people within the planned three-month period, all while creating more meaningful and authentic connections with their audience.
Bake Night Online
Growth Strategy
Bake Night sought a growth and new market strategy to expand into the U.S. market. Their goal was to understand customer preferences and effectively position the brand in this new region while staying true to their core values. We developed a comprehensive strategy covering market research, customer preferences, and marketing tactics. This included a tailored social media strategy, promotional campaigns, and a budget plan. Additionally, we redesigned their website to reflect the brand's authenticity, highlighting its values and creating a more engaging experience for potential customers. As a result, Bake Night was well-prepared for its U.S. launch, with a clear roadmap for growth and stronger connections with its target audience.
Be Spoken
UI and UX Strategy
Bespoken, a wardrobe stylist app catering to a niche market, sought a UI design that emphasized personalization and customization for its users. Their goal was to create a seamless, intuitive experience that resonated with their audience's unique style preferences and needs. To achieve this, I focused on developing the brand's visual language, which included defining the tone of voice, establishing a cohesive color strategy, selecting typography that aligned with the brand's personality, and refining key customer touchpoints. The overarching aim was to ensure that the user experience felt tailored, consistent, and engaging across all interactions. As a result, Bespoken successfully delivered a user experience that felt both personalized and visually cohesive, helping to strengthen brand loyalty and improve customer satisfaction.