As Windows are the first point of contact for the consumers. This package is designed to give you entire elements you would need for your next season launch. This will have Indian Customer Analysis for upcoming season along with Hot coming trends. On the basis of same, you will get window design and subsequent in store elements to have the desired impact on the customer.
1_ TREND ANALYSIS REPORT
This analysis will be done on the basis of Indian Fashion Market and International Trend reports on the basis of which your products must be bought or designed.We will choose 5 hot upcoming trends and each trend would have the subsequent window for the same.
2_ CUSTOMER ANALYSIS
This will include analysis of Indian Customer buying behavior and pattern forecasted for the upcoming year. In terms of Colors / print / design / shapes and thinking pattern. This will help us to create the story the customer wants to hear the particular season.
3_ STORY OF THE SEASON
With all the picked up trends for the season, we will create the story around the target audience and relate it to the trends and come up with a story.
4_ WINDOW MOODS AND INSPIRATION
Collection of picked up color / design / material moods and benchmarked international windows for the inspiration and design ideation.
5_ DESIGN IDEATION
The sketches and R&D of the design will be done, along with final sketch for the window.
6_ WINDOW RENDERATION
The 3D Image will be made to give 360 degree view of the window with better understanding of space height and area covered.
7_ ELEMENTS SPECIFICATION
3D technical drawings for each and every element of the window . with color code and material specification
9_ WINDOW ADAPTATION
The size for the window may vary for the retailer to retailer . So we will provide small , medium and large window adaptation for the window design for you to adapt for your different windows.
10_ MANNEQUIN GROUPING AND POSITIONING
Mannequins positioning and styling guide for the window setup. The lookbook for the window styling and in store mannequins
11_ HIGHLIGHT ZONE DESIGN IDEATION
To keep the interest alive when the customer enters in-store. Few elements can be taken inside and a focal display can be created. The 3D design and elements specification will be provided.
12_ HIGHLIGHT ZONE RENDERATION AND SPECIFICATION
The 3D design and elements specification will be provided.along with the color swatch material specification and technical drawing.
13_ POS AND PROPS DESIGN
Along with the focal display, some customer touch points is required to keep customers informed for any new collection or new promos in store. The design and specification related to same will be given
14_ WINDOW PRODUCTION GUIDE
This guide will have the detailed description for the window setup. That will inlcude production, packaging, and implementation details.
The quotation for the prototype with the material details, for you to understand the budget and planning for your brand.
16_ PRODUCTION TIMELINE AND EXECUTION
This will have the time required for the adaptation , production, and execution for the windows anywhere in India.