This package is designed to start with the scratch. This will take you through the procedure of how to build the store. This incorporates every detail of all the work will be happening while getting your store build with the services we will be providing to make it happen.
We will dig into the depth of your target market and search out for the concept suits them best while keeping in the mind the latest trends and your specific Interest.
1_ Market research and positioning of the brand
This will include the studying the LOCATION, find out no. of competitors in the adjoining area, research about the target market, Positioning of your brand in terms of services / pricing and assortment or product you will be offering.
2_ SWOT Analysis
This Analysis will be done on the basis of positioning we find after the market research. This will show you the opportunities to grab the most of it and areas to work on to create the maximum impact.
Days Invested : 3 days
We will have a brainstorm session first, where we will take in requirements. We would ask certain questions to pull out key words in regards to your vision for the Design. And we will get back with the presentation with right Inspiration from around the world all directing to your need.
we will get you Inspirations from all around the current market scenario and International standards. This will define the overall LOOK and FEEl for the store in terms of Color Strategy / Material / Standards / Visual Communication / Feel to the customer.
2_ Initial Conceptualization 2 distinctive concepts
After a detailed feedback session from your end, we will develop 2 distinctive concepts out of the choices you will make from the presentation. You will get Concepts _ Mood Images / Material Board / Budget / design Sketches.
3 Pick and explore the best-suited concepts
After the feedback, we would work on to the selected concept and work on the next stage
Days Invested : 6 days
Once we get the clear understanding of the picture, we will get into minute details. Here we will develop the final layout and design on the basis of your business prospectus and work on the profit per sqft.
1_ Capacity and Assortment Planning
Here, we will work on the optimum and maximum capacity for your store per sqft area.
Will get into depth of your assortment planning and work on the category division and functional and utility area required
2_ Mock up layout
Will get you a 2d Layout for you to see how would your store divided into different sections. Along with the customer movement in store and defining focal areas / lounge area / cash desk / category display / staff area.
Days Invested : 3 days
The picture will come out alive in this stage, you will receive a pack of all the elements in store ready for production and execute. In this stage, everything will be taken into account in regards to design development and Visual Communication
1_ Flooring and Ceiling Drawings
The suggested flooring design and ceiling plan with the desired lights and fixtures along with the costing.
2_ Facade and Signage
Drawing for the facade the entrance door and signage for your brand .
3_ Fixture Design Development
This would include the furniture and fixtures to be sourced or made as per the designs.
4_ Visual Communication
The in store signages / Cash desk area development / In Store customer touch points / focal area / fragrance / uniform designs / flower strategy / Props and POS design
5_ 3 D renderation
The Visual view of your store in 3 D perspective. This will provide you the visual walk through of your store that how everything will come together and look.
Days Invested : 30 - 45 days
Now we have costing and design ready we will get it execute as well. This stage would include all the coordination with the vendor and going out for the sourcing and getting everything in place.
Days Invested :45- 60 days till the projects get done.
While the store is getting build , We would work on the standardisation manuals you would require to maintain the store standards. This would include the everyday maintenance guide for your staff members along with the checklist for you to keep a check.
1_ Brand Identity Guide
This will have the values of the Brand. The USP of the store, which needs to be taken care of at all times.
2_ Store Design Manual
You may wish to replicate your prototype in 2 - 3 or even 100 other stores . This Manual would have each and every detailed drawing and costing of the elements used in the store for your future reference.
3_ Store Opening Manual
This will give you the each step while opening up a store . All the things required and things to keep in mind at the time of store opening.
4_ Visual Merchandising Manual
This will work as the holy book for your store day to day working . This will have all basic principles and maintenance guide for staff to maintain all the standards. Along with the checklist to be filled every day
5_ POS and PROPS Allocation
We will be defining standard rules for all the POS and PROPS at the store. So that LOOK and FEEL remains the same.
6_ Staff Training Guide
You may be hiring new employees or would like to train the old ones to keep your brand image same. This guide will give you standard guides to train.
Days Invested : 30 - 45 days along with the store production
To get everything executed and give the staff training along with the merchandise display and on floor Visual Merchandising.
Days Invested : 1 - 3 days
After the successful launch of your store, we will document all the stages and would give you in the form of folder or Hard Drive for you to go through each step again to open up next stores.
Days Invested : 3 days