For every season launch, with effective Merchandise planning, Marketing campaign and Window Campaign the In-store merchandising plays very crucial role. Considering, it's the key touch point for customer engagement at the store. To define the same we offer this particular pack to standardise the launch at every store.
A workshop will be planned with the design, merchandising, marketing and operation department to understand the plan and expectation for the upcoming season. This would include the following parameters :
The effective Visual Merchandising can't be achieved unless the merchandise delivery and planning for the units is not done right.
To determine right KPIs (Key performance Indicators) for your store as per given carpet area, customer walk in and planned conversion rate, Retailers need to improve the relationship between the store space planning, customer movement in store and assortment planning.
This planning will be done for the given store. To achieve optimum merchandise plan, we would be working on the following parameters:
Detailed measurement and comparison of selected store attributes from space allocation to display techniques, from store props to visual communication.
To determine how the store would look like to the customers at the store front, we would establish some ground rules for the season for the Visual Merchandising.
Here , we will study the new trend in the market and what would work best for your respective store to provide fresh look and expected conversion for the store.
This would cover the following parameters :
* Visual Merchandising trend for product display in the market * Determining Approach for the season in term of the Design and Merchandising planning * Wall panels / Floor Fixture display techniques and targeted KPI * Mannequin look and grouping benchmarking * Product presentation technique for respective categories * Focal Area Display benchmarking
Once we determine the approach for the in store merchandising, we will start placing the merchandise in terms of Collection > categories > styles > Option > size set in 2d Elevation drawings.
For the chosen flagship store, below elevation plans will be given to prepare for the setup and staff training :
With the benchmarked Mannequin styling and grouping along with the planned look of the season by marketing shoots. We will create the guide for the season launch, this would include the following :
Visual Merchandising is everyday process, Maintenance plays the key role in keeping same customer experience every single day. It is critical for Retailers to Maintain and Build on their Brand Awareness to reinforce the value proposition of their market at the Point Of Sales VISUAL MERCHANDISING Is one of the most important tool which sustains the Retail Business as a long term strategy.
To recognize if your Store has a Good VM or Not is part of a Stores Daily Routine
Will be provided with Daily task checklist for stock replenishment, merchandising, housekeeping, Cash Desk.
To sum up the entire season working, we will generate few KEY RULES that will act as SOP for the Visual Merchandising Operation in the store. These rules can be checklist for the store to maintain the Visual Merchandising at the store .
This would include Collection and Category display approach in terms of :